Competitive and Market Analysis

Knowing our competitors and our own relative strengths and weaknesses in relation to them allowed us to create a design strategy that would capitalize on our unique breeder based services (market segment), in accordance with the information gathered while researching the competition.

We eventually extended our target market to include dog enthusiasts with the intention of attracting the attention of bigger corporations that were in direct competition with us and who targeted this same market. Because competing directly with larger companies with bigger budgets was not possible, our ultimate goal was to draw enough attention to our site in order to facilitate an eventual buy out by a bigger fish.

In determining what attributes would make our site more attractive in the eyes of potential investors and consumers alike, we researched other media types to find out what unique and valuable features a website might offer that other media could not.